Marketing Analytics refers to the process of measuring, managing, and analyzing marketing performance. It helps businesses understand the effectiveness of their marketing strategies by collecting data from various sources, such as social media, websites, and email campaigns. This analysis enables companies to make informed decisions and optimize their marketing efforts. By utilizing data analysis tools and techniques, organizations can track key performance indicators (KPIs) like customer engagement, conversion rates, and return on investment (ROI). Ultimately, Marketing Analytics empowers businesses to enhance their marketing strategies, improve customer experiences, and drive growth.