Makeup trends often change with the seasons and are influenced by fashion, culture, and social media. Popular styles can include bold colors, natural looks, or specific techniques like contouring and highlighting. Influencers and celebrities often play a significant role in shaping these trends, showcasing new products and styles to their followers. In recent years, there has been a growing emphasis on sustainable beauty and clean makeup products. Consumers are increasingly interested in brands that prioritize eco-friendly packaging and natural ingredients. Additionally, the rise of inclusive beauty has led to a wider range of shades and products catering to diverse skin tones.