Clean makeup refers to cosmetic products that are formulated without harmful ingredients, such as parabens, sulfates, and synthetic fragrances. These products often prioritize natural and organic components, aiming to minimize skin irritation and environmental impact. Brands that focus on clean makeup typically emphasize transparency in their ingredient lists and ethical sourcing. Many consumers choose clean makeup for its perceived health benefits and commitment to sustainability. This movement has led to a rise in brands that offer eco-friendly packaging and cruelty-free testing practices. Overall, clean makeup seeks to provide beauty solutions that are safer for both the user and the planet.