The makeup industry encompasses the production and sale of cosmetic products designed to enhance or alter a person's appearance. This industry includes a wide range of items such as foundations, lipsticks, eyeshadows, and mascaras, catering to diverse consumer needs and preferences. It is driven by trends, innovation, and marketing strategies, often influenced by social media and celebrity endorsements. In recent years, the makeup industry has seen a rise in demand for cruelty-free and vegan products, reflecting a growing consumer awareness of ethical and environmental issues. Additionally, the industry has expanded to include men's grooming products, highlighting a shift towards inclusivity and diversity in beauty standards.