The Madrid Protocol is an international treaty that simplifies the process of registering trademarks in multiple countries. It allows a trademark owner to file a single application through the World Intellectual Property Organization (WIPO) to seek protection in several member countries, rather than filing separate applications in each country. Established in 1989, the Madrid Protocol is part of the broader Madrid System for the international registration of marks. It enhances global trade by making it easier for businesses to protect their brands across borders, thus promoting innovation and economic growth in the member states.