Macrium Reflect is a backup and disk imaging software designed for Windows operating systems. It allows users to create complete backups of their hard drives, including the operating system, applications, and personal files. This ensures that data can be restored in case of hardware failure, accidental deletion, or malware attacks. The software offers various features, such as incremental backups, which save only the changes made since the last backup, and scheduling options for automated backups. Macrium Reflect is available in both free and paid versions, catering to different user needs, from home users to IT professionals.