MTV Sweden is a Swedish music television channel that launched in 1998. It is part of the global MTV network, which is known for its focus on music videos, entertainment shows, and youth culture. The channel primarily broadcasts in Swedish and features a mix of international and local music content. Over the years, MTV Sweden has evolved to include various programming, such as reality shows and music-related events. It aims to connect with young audiences by showcasing popular artists and trends in the music industry, while also promoting Swedish talent and culture.