MKT, or market, refers to the process of promoting and selling products or services to consumers. It involves understanding customer needs, creating value, and building strong relationships. Effective MKT strategies can include advertising, public relations, and sales promotions, all aimed at increasing brand awareness and driving sales. In the digital age, MKT has evolved to include online platforms and social media, allowing businesses to reach a wider audience. Tools like search engine optimization (SEO) and content marketing help companies connect with potential customers more effectively. Overall, MKT plays a crucial role in the success of any business.