Lycium barbarum, commonly known as goji berry, is a small red fruit native to Asia. It grows on a shrub that thrives in temperate and subtropical regions. The berries are often dried and used in traditional medicine, as well as in various culinary dishes. These berries are rich in vitamins, minerals, and antioxidants, making them popular in health foods. Lycium barbarum has been used in traditional Chinese medicine for centuries, believed to support immune function and improve overall health. Its cultivation has spread globally, and it is now enjoyed in many forms, including juices and supplements.