Lubalin, Smith, and Carnase is a prominent American type design firm founded in 1964 by Herb Lubalin, Tom Carnase, and Edward Smith. The firm is known for its innovative approach to typography and graphic design, creating distinctive typefaces that have influenced modern design. The trio collaborated on several notable projects, including the design of the Avant Garde typeface, which became iconic in the 1970s. Their work emphasized the relationship between typography and visual communication, making significant contributions to the fields of advertising and editorial design.