LoyaltyOne is a company that specializes in customer loyalty programs and data analytics. Founded in 1992, it is best known for its flagship program, AIR MILES, which rewards consumers for shopping at participating retailers. The company helps businesses understand customer behavior and preferences through its extensive data collection and analysis. In addition to AIR MILES, LoyaltyOne offers various services, including loyalty program design and management, customer engagement strategies, and data-driven marketing solutions. The company aims to enhance customer relationships and drive sales for its partners by leveraging insights gained from consumer data.