AIR MILES is a loyalty program that allows members to earn points, known as AIR MILES, for purchases made at participating retailers. These points can be redeemed for various rewards, including travel, merchandise, and experiences. Members can accumulate AIR MILES by shopping at grocery stores, gas stations, and other partner businesses. The program is designed to encourage customer loyalty and provide incentives for spending. Members can track their points through a card or mobile app, making it easy to see how close they are to earning rewards. AIR MILES is popular in several countries, including Canada and the Netherlands.