A loyalty program is a marketing strategy used by businesses to encourage repeat customers. These programs reward customers for their continued patronage, often through points, discounts, or exclusive offers. By participating, customers can accumulate rewards that can be redeemed for products or services, enhancing their shopping experience. Many companies, such as airlines, hotels, and retailers, implement loyalty programs to build a strong relationship with their customers. These programs not only increase customer retention but also provide valuable data on purchasing habits, helping businesses tailor their offerings to meet customer needs more effectively.