Link management refers to the process of overseeing and organizing hyperlinks within a website or digital platform. This includes tracking the performance of links, ensuring they are functional, and updating or removing broken links. Effective link management helps improve user experience and enhances search engine optimization (SEO) by ensuring that visitors can easily navigate the site. Additionally, link management tools can assist in monitoring external links pointing to a site, which can influence its authority and ranking in search engines. By managing both internal and external links, businesses can maintain a healthy online presence and drive more traffic to their content.