Anchor Text
Anchor text is the clickable text in a hyperlink that directs users to another webpage. It is usually highlighted in blue and underlined, making it easy to identify. The words used in anchor text provide context about the linked content, helping both users and search engines understand what to expect when they click the link.
Using relevant and descriptive anchor text can improve a website's search engine optimization (SEO) by signaling to search engines like Google what the linked page is about. This can enhance the visibility of the linked page in search results, making it an important aspect of web content strategy.