The Likert scale is a popular rating system used in surveys to measure attitudes or opinions. It typically consists of a series of statements, with respondents asked to indicate their level of agreement or disagreement on a scale, often ranging from "strongly disagree" to "strongly agree." This method allows researchers to quantify subjective feelings and analyze data effectively. Developed by Rensis Likert in the 1930s, the scale provides a simple way to capture complex opinions. It is widely used in various fields, including psychology, sociology, and market research, making it a valuable tool for understanding public sentiment and behavior.