Licensed merchandise refers to products that are officially authorized by a brand or intellectual property owner. These items often feature popular characters, logos, or designs from movies, television shows, video games, and other media, allowing fans to express their affinity for their favorite franchises. Examples include Disney toys, Marvel clothing, and Star Wars collectibles. The licensing process ensures that the creators receive royalties while providing consumers with high-quality, authentic products. This not only benefits the brand but also enhances the overall experience for fans, as they can purchase items that resonate with their interests and passions.