The "Law of the Few" is a concept from Malcolm Gladwell's book, *The Tipping Point*. It suggests that a small number of people, often referred to as "connectors," "mavens," and "salespeople," play a crucial role in spreading ideas and trends within a community. These individuals have unique social networks and influence, allowing them to connect different groups and facilitate the flow of information. This law emphasizes that not everyone has the same impact on social change. For example, a connector knows many people and can link diverse groups, while a maven is knowledgeable and shares information, and a salesperson persuades others to adopt new ideas. Together, they can create significant shifts in behavior and culture.