"The Tipping Point" is a book by Malcolm Gladwell that explores how small changes can lead to significant effects in society. It introduces the concept of a "tipping point," which is the moment when an idea, trend, or social behavior crosses a threshold and spreads rapidly. Gladwell identifies three key factors that contribute to this phenomenon: the Law of the Few, the Stickiness Factor, and the Power of Context. The Law of the Few emphasizes the role of influential individuals, or "connectors," "mavens," and "salespeople," in spreading ideas. The Stickiness Factor refers to the unique qualities that make a message memorable, while the Power of Context highlights how environmental factors can influence behavior. Together, these elements explain how trends can suddenly gain momentum and become widespread.