Latino marketing refers to the strategies and techniques used to reach and engage the Latino community in the United States and other countries. This approach recognizes the unique cultural, linguistic, and social characteristics of Latino consumers, tailoring messages and campaigns to resonate with their values and preferences. Effective Latino marketing often involves bilingual content and culturally relevant themes, utilizing various media channels such as television, social media, and community events. Brands that successfully implement these strategies can build strong connections with Latino audiences, fostering loyalty and driving sales.