Cultural marketing is a strategy that focuses on promoting products or services by connecting them to specific cultural values, beliefs, or practices. This approach helps brands resonate with their target audience by aligning their messaging with the cultural context of the consumers. By understanding the cultural nuances, companies can create campaigns that feel more relevant and engaging. This type of marketing often involves collaborations with cultural figures, such as artists or influencers, to enhance authenticity. Brands may also participate in cultural events or support community initiatives, fostering a deeper relationship with consumers. Examples include campaigns during festivals or partnerships with local artists.