Multicultural marketing is a strategy that targets diverse cultural groups within a broader market. It recognizes that different communities have unique values, preferences, and behaviors, which can influence their purchasing decisions. By tailoring messages and products to resonate with specific cultural identities, brands can effectively engage these audiences. This approach often involves using culturally relevant imagery, language, and themes in advertising campaigns. Companies may also collaborate with influencers from various backgrounds to enhance authenticity. Overall, multicultural marketing aims to create inclusive experiences that reflect the diversity of consumers, ultimately driving brand loyalty and sales.