Korean beauty, often referred to as K-beauty, emphasizes a holistic approach to skincare and makeup. It focuses on achieving a natural, radiant complexion through a multi-step skincare routine that typically includes cleansing, toning, and moisturizing. Popular products often feature unique ingredients like snail mucin, green tea, and hyaluronic acid. In addition to skincare, K-beauty also highlights the use of lightweight makeup that enhances rather than masks natural features. BB creams and tints are commonly used to create a fresh look. The trend has gained global popularity, influencing beauty standards and routines worldwide.