K-beauty, short for Korean beauty, refers to the innovative skincare and makeup products that originate from South Korea. This trend emphasizes a multi-step skincare routine, often including cleansing, toning, and moisturizing, to achieve a healthy, glowing complexion. Popular products include sheet masks, essences, and BB creams, which are designed to hydrate and enhance the skin. The K-beauty philosophy focuses on prevention and nourishment rather than just covering up imperfections. It encourages using high-quality ingredients, such as green tea and hyaluronic acid, to promote skin health. This approach has gained global popularity, influencing beauty routines around the world.