The "Korean Wave," or Hallyu, refers to the global popularity of South Korean culture, including music, television dramas, and films. This phenomenon began in the late 1990s and has since spread worldwide, captivating audiences with its unique storytelling and vibrant aesthetics. Artists like BTS and BLACKPINK have played a significant role in bringing K-pop to international fame, while shows like Squid Game have gained massive viewership on streaming platforms. As the Korean Wave continues to grow, it influences fashion, beauty, and even food trends around the globe. Fans are increasingly drawn to K-dramas and K-beauty products, creating a cultural exchange that enriches both South Korea and its international audience. This wave showcases the