Hallyu, also known as the "Korean Wave," refers to the global popularity of South Korean culture, including its music, dramas, and fashion. This phenomenon began in the late 1990s and has since spread worldwide, captivating audiences with its unique storytelling and vibrant aesthetics. Artists like BTS and BLACKPINK have played a significant role in bringing K-pop to international fame, while shows like Squid Game and Crash Landing on You have garnered millions of viewers. The impact of Hallyu extends beyond entertainment, influencing trends in beauty, food, and lifestyle. Fans often engage with Korean culture through social media, sharing their love for K-dramas and K-beauty products. This cultural exchange fosters a deeper understanding