Kogi BBQ is a popular food truck and restaurant concept that combines traditional Korean flavors with Mexican cuisine. Founded in 2008 by chef Roy Choi, it is known for its unique offerings, such as the Korean BBQ taco, which features marinated beef, spicy salsa, and fresh cilantro wrapped in a soft tortilla. The success of Kogi BBQ helped spark the food truck movement in Los Angeles and beyond, inspiring many other chefs to experiment with fusion cuisine. The brand has gained a loyal following, thanks to its innovative menu and the use of high-quality ingredients.