Kochava is a mobile attribution and analytics platform that helps businesses track the performance of their mobile marketing campaigns. It provides insights into user behavior, allowing companies to understand how users interact with their apps and which marketing efforts drive downloads and engagement. The platform offers various tools for measuring app installs, user retention, and in-app events. By analyzing this data, businesses can optimize their advertising strategies and improve their return on investment (ROI). Kochava serves a wide range of industries, including gaming, e-commerce, and finance, making it a versatile solution for mobile marketers.