Kaiser Jeep was an American automobile manufacturer formed in 1953 when the Kaiser Motors Corporation acquired the Willys-Overland company, which was known for producing rugged vehicles. The company focused on producing military and civilian vehicles, including the iconic Jeep brand, which became synonymous with off-road capability. In 1969, Kaiser Jeep was sold to American Motors Corporation (AMC), which continued to produce Jeep vehicles. The brand gained popularity for its innovative designs and strong performance, contributing to the growth of the SUV market in the United States.