KOTRA, or the Korea Trade-Investment Promotion Agency, is a South Korean government organization established in 1962. Its primary mission is to promote international trade and investment for South Korean businesses. KOTRA provides various services, including market research, trade information, and support for companies looking to expand overseas. In addition to assisting South Korean firms, KOTRA also helps foreign companies seeking to invest in South Korea. The agency operates numerous offices worldwide, facilitating connections between local businesses and international markets. By fostering trade relationships, KOTRA plays a crucial role in enhancing South Korea's economic growth and global presence.