Export promotion refers to the strategies and activities aimed at increasing a country's exports. This can involve government initiatives, such as providing financial incentives, tax breaks, or grants to businesses that sell their products abroad. The goal is to enhance the competitiveness of domestic industries in the global market, ultimately boosting economic growth and creating jobs. Additionally, export promotion often includes support services like market research, trade missions, and participation in international trade fairs. Organizations such as the International Trade Centre and various government trade agencies play a crucial role in helping businesses navigate foreign markets and establish connections with potential buyers.