The Korea Trade-Investment Promotion Agency (KOTRA) is a government agency in South Korea dedicated to promoting international trade and investment. Established in 1962, KOTRA supports Korean businesses in expanding their global reach and helps foreign companies invest in South Korea. KOTRA provides various services, including market research, trade consulting, and organizing trade fairs. The agency also facilitates partnerships between Korean and foreign companies, aiming to enhance economic cooperation and boost the country's competitiveness in the global market.