K11 Atelier is a unique blend of art and commerce, designed to create a vibrant community space. Located in major cities, it features a mix of luxury retail, art galleries, and cultural events, aiming to enhance the shopping experience through creativity and innovation. The concept is part of the K11 brand, founded by Adrian Cheng, which focuses on integrating art into everyday life. Each K11 Atelier location showcases local artists and offers a platform for exhibitions, workshops, and performances, fostering a connection between art, culture, and the public.