K11 is a retail and cultural development brand founded by Adrian Cheng in Hong Kong. It combines shopping, art, and culture, creating a unique experience for visitors. K11 aims to promote creativity and innovation through its various projects, including shopping malls and art exhibitions. The K11 brand includes several locations, such as K11 Art Mall and K11 Musea, which feature a mix of luxury and local brands. These spaces often host art installations and cultural events, making them popular destinations for both locals and tourists interested in art and shopping.