K-뷰티, or Korean beauty, refers to the skincare and cosmetic products that originate from South Korea. This trend emphasizes a multi-step skincare routine, often including cleansing, toning, and moisturizing, to achieve healthy, glowing skin. The focus is on hydration and prevention, using innovative ingredients like snail mucin and green tea. In addition to skincare, K-뷰티 has gained popularity for its vibrant makeup products, which often feature bold colors and unique textures. The influence of K-pop and K-dramas has also contributed to the global appeal of Korean beauty, inspiring fans to adopt these beauty practices and products.