The Jolly Green Giant is a fictional character and mascot for the vegetable brand owned by Green Giant, a division of General Mills. He is depicted as a large, friendly giant with a green skin tone, often associated with fresh and frozen vegetables. The character was created in the 1920s and has become a recognizable symbol in American advertising. The Jolly Green Giant is known for his catchphrase, "Ho, ho, ho! Green Giant!" which emphasizes the brand's focus on quality and freshness. Over the years, he has appeared in various commercials, print ads, and even animated films, promoting a healthy lifestyle through the consumption of vegetables.