Green Giant is a brand known for its frozen and canned vegetables, offering a wide variety of products such as peas, corn, and mixed vegetables. The brand is recognized for its iconic mascot, the Green Giant, who symbolizes freshness and quality. Green Giant products are often marketed as convenient and healthy options for meals, appealing to families and health-conscious consumers. Founded in the early 20th century, Green Giant has become a staple in many households. The brand emphasizes sustainability and responsible farming practices, aiming to provide nutritious vegetables while minimizing environmental impact. Green Giant is now owned by General Mills, a major player in the food industry.