Joe Cross is an Australian entrepreneur and wellness advocate best known for his documentary, Fat, Sick & Nearly Dead. The film chronicles his journey of losing weight and improving his health through a juice fast, inspiring many to adopt healthier lifestyles. In addition to his film work, Cross is the founder of Reboot with Joe, a health and wellness company that promotes juicing and plant-based diets. He has authored several books and continues to share his message through public speaking and online platforms, encouraging people to take charge of their health.