Jim Crockett Sr. was a prominent figure in professional wrestling, best known for his role as a promoter and businessman. He founded the Crockett Promotions in the 1930s, which became one of the most successful wrestling promotions in the United States. His efforts helped to popularize wrestling in the southeastern region, particularly in North Carolina. Crockett Sr. was instrumental in the growth of the National Wrestling Alliance (NWA), serving as its president during the 1960s. His promotion showcased many legendary wrestlers, contributing to the development of the wrestling industry. His legacy continues to influence wrestling promotions today.