Jif is a popular brand of peanut butter known for its creamy texture and rich flavor. It was first introduced in 1958 by the Procter & Gamble company and has since become a household staple in many American kitchens. Jif offers various products, including creamy, crunchy, and reduced-fat options, catering to different preferences. The brand is recognized for its iconic packaging, featuring a red, yellow, and blue label. Jif is often used in sandwiches, baking, and as a dip for fruits and snacks. Its widespread popularity has made it a key player in the peanut butter market.