J-Beauty refers to Japanese beauty practices and products that emphasize simplicity, quality, and natural ingredients. This approach often focuses on skincare routines that prioritize hydration and protection, using products like cleansers, serums, and moisturizers to achieve a healthy complexion. The philosophy behind J-Beauty is rooted in the idea of enhancing natural beauty rather than masking it. Many brands incorporate traditional Japanese ingredients, such as rice, green tea, and seaweed, known for their beneficial properties. This holistic approach has gained popularity worldwide, influencing beauty trends and routines beyond Japan.