Internet advertising refers to the practice of promoting products or services through online platforms. This includes various formats such as display ads, social media promotions, and search engine marketing. Advertisers use targeted strategies to reach specific audiences based on their online behavior and preferences. One of the key benefits of internet advertising is its ability to track performance in real-time. Tools like Google Analytics allow businesses to measure the effectiveness of their campaigns, adjusting strategies as needed. This data-driven approach helps maximize return on investment and ensures that ads reach the right people at the right time.