International Expansion
International expansion refers to the process by which a company extends its operations beyond its home country to enter new markets. This can involve opening new offices, establishing partnerships, or acquiring local businesses. The goal is often to increase market share, access new customers, and diversify revenue sources.
Companies may choose to expand internationally for various reasons, such as seeking growth opportunities, reducing dependence on domestic markets, or taking advantage of lower production costs. Successful international expansion requires careful planning, understanding of local regulations, and adaptation to different cultural and economic environments.