Market entry refers to the strategy and process a company uses to begin selling its products or services in a new market. This can involve various approaches, such as exporting, franchising, or establishing joint ventures. The choice of method often depends on factors like market size, competition, and regulatory environment. Successful market entry requires thorough research and planning. Companies must analyze the target market's demographics, consumer behavior, and local regulations. Understanding these elements helps businesses tailor their offerings and marketing strategies to meet the needs of the new audience, ultimately increasing their chances of success in the new market.