Global strategy refers to a plan that organizations use to operate and compete in international markets. It involves analyzing global trends, understanding different cultures, and adapting products or services to meet diverse customer needs. Companies often seek to leverage their strengths across borders to achieve growth and efficiency. A successful global strategy typically includes market entry strategies, such as exporting or forming partnerships, and considers factors like local regulations, economic conditions, and competitive landscapes. By aligning their operations with global opportunities, businesses can enhance their market presence and drive long-term success.