Interactive content refers to digital material that encourages active participation from users rather than passive consumption. Examples include quizzes, polls, games, and interactive infographics. This type of content engages users by allowing them to make choices, answer questions, or manipulate elements, enhancing their overall experience. The primary goal of interactive content is to increase user engagement and retention. By involving users in the content, brands can gather valuable insights about their preferences and behaviors. This approach is often used in marketing strategies to create a more personalized experience, ultimately leading to higher conversion rates and customer satisfaction.