The Interactive Advertising Bureau (IAB) is an organization that represents the digital advertising industry. It focuses on promoting best practices, standards, and guidelines to ensure effective and ethical advertising online. The IAB works with various stakeholders, including advertisers, publishers, and technology companies, to enhance the digital advertising ecosystem. Founded in 1996, the IAB also conducts research and provides educational resources to help its members navigate the rapidly changing digital landscape. By fostering collaboration and innovation, the IAB aims to drive growth and improve the effectiveness of digital advertising, benefiting both businesses and consumers.