Intensive distribution is a marketing strategy where a company aims to place its products in as many retail outlets as possible. This approach is often used for everyday items, such as snacks or beverages, to maximize product availability and convenience for consumers. The goal is to ensure that customers can easily find and purchase the product whenever they need it. This strategy contrasts with selective or exclusive distribution, where products are available only in specific locations. Intensive distribution is particularly effective for brands like Coca-Cola or Procter & Gamble, which benefit from widespread visibility and accessibility in the marketplace.