Intelligent packaging refers to packaging systems that can communicate information about the product inside. This technology often includes sensors, indicators, or QR codes that provide real-time data on factors like temperature, humidity, or freshness. By using intelligent packaging, manufacturers can ensure product quality and safety, while consumers gain valuable insights into the items they purchase. Additionally, intelligent packaging can enhance the consumer experience by offering interactive features. For example, a QR code on a package can link to a website with detailed product information or promotional offers. This innovation not only improves supply chain management but also fosters better engagement between brands and consumers.