Integrative Bargaining is a negotiation strategy that focuses on collaboration between parties to achieve a win-win outcome. Instead of competing for limited resources, the involved parties work together to identify mutual interests and explore creative solutions that satisfy both sides. This approach encourages open communication and trust, leading to more sustainable agreements. In contrast to distributive bargaining, which is often seen as a zero-sum game, integrative bargaining seeks to expand the available resources. By understanding each party's needs and priorities, negotiators can find ways to create value and enhance relationships, ultimately resulting in more effective and lasting agreements.